FOR BARBERSHOPS & SALONS
You're Great at Cutting Hair. Let Me Handle Everything Digital.
Custom website + Google Business management + SEO + online booking—all managed for you so you can focus on what you do best.
Professional Website & Google Business Management for Barbershops and Salons
Dear Barbershop or Salon Owner,
I know how it feels to be incredible at what you do—whether that’s executing the perfect fade, creating stunning color transformations, or building genuine connections with every client who sits in your chair—but struggling to get new customers through the door consistently.
You didn’t open your barbershop or salon to become a web designer or spend hours figuring out Google algorithms. You opened it because you’re passionate about your craft and serving your community. But here’s the reality: in today’s world, if potential clients can’t find you online or your digital presence doesn’t reflect the quality of your work, you’re losing bookings to competitors who might not even be as talented as you are.
That’s exactly why I created this service specifically for barbershops, hair salons, and hairstylists who want to focus on cutting hair—not cutting through technical confusion.
I’m reaching out because I’ve helped dozens of barbers and hairstylists transform their online presence into a client-generating machine, and I’d like to do the same for you. No complicated contracts, no massive upfront costs, just a simple monthly subscription that takes the entire digital headache off your plate.
Let me show you exactly how this works and why barbershops and salons who partner with us typically see more bookings within the first 30 days.
Tim Morley
Digital Brand Manager
What You Get: A Complete Digital Presence That Works While You Work
Custom Barbershop or Salon Website That Actually Converts Visitors Into Clients
Your website isn’t just a digital business card—it’s your hardest-working employee. I build custom websites specifically designed for barbershops and hair salons that:
- Showcase your work beautifully with professional galleries highlighting your best cuts, colors, and styles
- Make booking effortless with integrated online scheduling so clients can book appointments 24/7 and setup deposits to lessen no shows
- Load lightning-fast on mobile devices (because 80% of people searching for “barbers near me” or “hair salon near me” are on their phones)
- Tell your unique story that sets you apart from cookie-cutter chain salons
- Display real customer reviews that build instant trust with new visitors
- Include your services and pricing so clients know exactly what to expect before they call
Every website I create is built with search engine optimization in mind from day one, meaning when someone in your area searches for “barbershop near me,” “men’s haircuts,” “women’s hair salon,” or “hair stylist,” your business shows up.
Google Business Profile Management That Puts You On The Map
Here’s a stat that should matter to you: 76% of people who search for something nearby on their smartphone visit a business within 24 hours. Your Google Business Profile is often the first impression potential clients have of your barbershop or salon.
I completely manage your Google Business Profile so you don’t have to, including:
- Optimization for maximum visibility in local search results and Google Maps
- Regular posts and updates that keep your profile active and engaging
- Photo management showcasing your best work, your space, and your team
- Review monitoring and response (I help you respond professionally to every review)
- Accurate business information (hours, services, phone number, directions)
- Performance tracking so you can see how many people are finding you
When someone searches “best barbershop in [your city]” or “hair salon open now,” a well-managed Google Business Profile is the difference between them calling you or scrolling past to your competitor.
📊 Why Your Online Presence Matters
Ongoing Website Maintenance & Updates
Your business evolves, and your website should too. With my subscription service, you never have to worry about:
- Technical updates and security patches that keep your site running smoothly
- Content updates when you add new services, change hours, or update pricing
- Adding new photos of your latest work (send them to me, I’ll add them)
- Making seasonal changes for holiday hours or special promotions
- Fixing any bugs or issues that pop up
- Ensuring your site stays fast and mobile-friendly as technology changes
You focus on the scissors and clippers. I handle everything digital.
SEO That Actually Gets You Found By Local Clients
Search engine optimization sounds complicated, but here’s what it means for your barbershop or salon: when someone in your area searches Google for the services you offer, your business appears in front of them.
I implement proven local SEO strategies including:
- Keyword optimization for terms your ideal clients are actually searching (barber, haircut, fade, balayage, color correction, etc.)
- Local search optimization so you dominate in your specific city or neighborhood
- Technical SEO that helps search engines understand and rank your website
- Content creation that answers the questions your potential clients are asking
- Mobile optimization since most searches happen on phones
The goal is simple: more visibility means more calls, more bookings, and more clients in your chair.
How This Helps Your Barbershop or Salon Grow
More Appointments, Less Empty Chairs
Every empty chair in your shop is lost revenue. A professional website combined with an optimized Google Business Profile works around the clock to fill your schedule. Clients can discover you at midnight, browse your work, check your reviews, and book an appointment—all without you lifting a finger.
Attract Your Ideal Clients
Not all clients are created equal. My service helps you attract the clients who value quality work and are willing to pay for it. By showcasing your expertise, your unique style, and your professionalism online, you naturally filter out price shoppers and attract clients who appreciate what you do.
Build Trust Before They Ever Walk In
People research before they commit. When potential clients find a professional website with great reviews, clear pricing, quality photos, and easy booking, they feel confident choosing you. You’re not just another barbershop or salon—you’re a professional business they can trust with their appearance.
Compete With (and Beat) The Big Chains
Corporate salons have big marketing budgets, but they don’t have your personal touch, your skill, or your community connection. My service levels the playing field by giving your independent barbershop or salon the same professional digital presence as the chains—but with the authenticity they can’t match.
Save Countless Hours and Eliminate Frustration
How many hours have you spent trying to update your website, figure out Google, or stress about why you’re not showing up in searches? Every hour you spend on digital marketing is an hour you’re not doing what you do best. My subscription service takes all of that off your plate completely.
Predictable, Affordable Investment
No surprise bills. No expensive redesigns every few years. No paying a developer hundreds of dollars every time you need to change your hours. Just one predictable monthly subscription that covers everything—website, Google management, updates, and support.
Why Barbershops and Salons Choose This Service
You could try to build a website yourself using one of those DIY platforms, but you’ll spend dozens of hours learning the platform, never quite getting the SEO right, and constantly dealing with technical issues. Or you could hire a traditional web designer who charges thousands upfront and disappears after the launch, leaving you stuck when you need updates.
My subscription model is different. You get enterprise-level service designed specifically for barbershops and salons at a fraction of the traditional cost, with ongoing support and no long-term commitment.
This is for barbers and hairstylists who:
- Want more local clients without spending a fortune on advertising
- Need a professional online presence but don’t have time to build or manage it
- Are tired of referring clients to their Instagram instead of a real website
- Want to show up on Google when potential clients search for services
- Need someone who actually understands the barber and salon industry
📦 Everything Included in Your Subscription
Custom Website
Mobile-optimized, fast-loading, professional design
Google Business
Complete profile management and optimization
Online Booking
Integrated scheduling system for 24/7 appointments
Photo Galleries
Showcase your best work beautifully
Review Management
Monitor and respond to customer feedback
Local SEO
Rank higher in search results
Unlimited Updates
Content changes whenever you need them
Security & Backups
Your site is always safe and protected
Performance Reports
See how many people find and visit your site
Direct Support
Quick responses when you need help
Brand Matching
Design that reflects your unique style
Mobile Perfect
Looks amazing on every device
Let’s Get Your Digital Presence Working as Hard as You Do
You’re great at what you do. Let me handle the rest.
My subscription service includes everything you need to establish a powerful online presence: a custom website, complete Google Business management, ongoing updates, and local SEO—all for one simple monthly fee.
If you’re ready to stop losing clients to competitors with better websites and start filling your chairs with the clients you actually want to work with, let’s talk.
I’d love to learn more about your barbershop or salon and show you exactly how this service can work for your specific situation. No pressure, no sales pitch—just a straightforward conversation about helping your business grow.
Ready to get started? Reach out today and let’s build something great together.
Tier 1: Starter
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5 Page website
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Mobile-Friendly design
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Basic SEO setup (Google-friendly)
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hosting and domain management included
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contact form (messages forwarded to email)
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Click to Call Buttons
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2 content updates per month
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Email Support (within 48 hours)
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Advanced SEO optimization
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Blog management
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Multiple service location pages
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Custom features
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Priority support
Tier 2: Growth
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Professional Google Business Profile optimization and management
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7-10 Page Website (Services, Gallery, Reviews, etc.)
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Online booking or appointment request form
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Full SEO optimization
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Google Maps & Reviews integration
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Basic Analytics (monthly traffic report)
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Blog management
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Google Analytics & Search Console setup
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Review widget integration (Google Reviews display)
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Unlimited content updates
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Priority email support (24-hour response)
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Social media management
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Custom web applications
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Multiple blog posts per month
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Paid ad campaigns
Tier 3: Pro
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Everything in Growth, plus
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Unlimited pages
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Advanced SEO campaign
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Content marketing (2-3 blog posts per month)
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Unlimited service location pages
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Social media profile setup & basic management 2 posts per week across platforms
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Advanced integrations CRM integration Scheduling software Payment processing
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Conversion rate optimization A/B testing Heatmap analysis Quarterly strategy sessions
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Phone & email support (same-day response)
❓ Frequently Asked Questions
Everything you need to know about our website and Google Business management services for barbershops and salons
A professional website is essential for barbershops and salons to attract new clients in today's digital landscape. 93% of online experiences begin with a search engine, and when potential clients search for "barbershop near me" or "hair salon in [your city]," they expect to find a professional website that showcases your work, services, and pricing.
Without a website, you're:
- Losing clients to competitors who appear more professional online
- Missing out on 24/7 online booking opportunities
- Unable to showcase your portfolio of cuts, colors, and styles
- Making it harder for new clients to find your contact info and hours
- Limiting your visibility in Google search results
A professional website establishes credibility and makes it easy for clients to choose your barbershop or salon over the competition.
Your Google Business Profile (formerly Google My Business) is the information box that appears when someone searches for your barbershop or salon on Google. It shows your location on Google Maps, your hours, reviews, photos, and contact information.
Google Business Profile management is crucial because:
- 76% of people who search for local businesses visit within 24 hours - your profile is often their first impression
- It helps you appear in "near me" searches and the local map pack (top 3 results)
- It displays your reviews prominently, building trust with potential clients
- It allows clients to book appointments, call you, or get directions with one click
- Regular updates and posts improve your local search ranking
Professional management ensures your profile is fully optimized, kept up-to-date, and actively working to attract new clients to your barbershop or salon every single day.
Local SEO (Search Engine Optimization) ensures your barbershop or salon appears at the top of search results when people in your area search for services you offer. This is different from general SEO because it focuses specifically on local searches like "barbershop near me," "men's haircut [city name]," or "hair salon open now."
Local SEO for barbershops and salons includes:
- Keyword optimization - Using terms clients actually search for (fade haircuts, balayage, color correction, beard trim, etc.)
- Google Business Profile optimization - Ensuring you appear in the map pack and local results
- Location-based content - Targeting your specific city and neighborhood
- Mobile optimization - 80% of local searches happen on mobile devices
- Review management - More positive reviews improve your local ranking
- Citation building - Consistent business information across directories
The result? When someone searches for barbershop or salon services in your area, your business appears first, leading to more phone calls, more bookings, and more clients in your chairs.
Many barbershops and salons see initial results within the first 2-4 weeks, with significant improvements by month 3. However, timing varies based on several factors:
Quick wins (2-4 weeks):
- Optimized Google Business Profile appears in more local searches
- Website goes live and starts appearing in search results
- Online booking begins capturing after-hours appointment requests
- Updated business information makes you easier to find
Building momentum (1-3 months):
- Local search rankings improve as Google recognizes your optimized presence
- More reviews accumulate, boosting credibility and rankings
- Website traffic increases as SEO takes effect
- Regular Google posts and updates signal active business to search engines
Long-term growth (3-6+ months):
- Consistent top rankings for target keywords in your area
- Steady stream of new client inquiries from organic search
- Strong online reputation attracting higher-quality clients
SEO is a marathon, not a sprint, but for barbershops and salons, even small improvements can mean 5-10+ additional clients per month.
Our subscription service includes everything your barbershop or salon needs for a complete digital presence:
- Custom website design - Mobile-optimized, professional design that reflects your brand
- Google Business Profile management - Complete setup, optimization, and ongoing management
- Online booking integration - 24/7 appointment scheduling for your clients
- Photo galleries - Showcase your best cuts, colors, and transformations
- Local SEO optimization - Rank higher in local search results
- Review management - Monitor and respond to customer reviews
- Unlimited content updates - Changes to pricing, services, hours, or photos anytime
- Security and backups - Your site is protected and backed up regularly
- Performance reports - See how many people find and visit your site
- Direct support - Quick responses when you need help
- Google posts and updates - Regular content to keep your profile active
- Mobile optimization - Perfect experience on all devices
Everything is managed for you—no technical knowledge required. You focus on cutting hair, we handle everything digital.
Google reviews are one of the most important factors for local SEO and attracting new clients to your barbershop or salon. 88% of consumers trust online reviews as much as personal recommendations.
Effective strategies to get more reviews:
- Ask at the right time - Request reviews when clients are happiest (right after a great cut or color)
- Make it easy - Provide a direct link or QR code to your Google review page
- Text message follow-ups - Send a friendly text after appointments with your review link
- Train your team - Ensure all stylists and barbers know how to ask for reviews naturally
- Respond to all reviews - This encourages others to leave feedback too
- Add review prompts on receipts - Include your review link on printed receipts
- Display reviews in-shop - Showcase positive reviews on tablets or posters
As part of our service, we help you implement a review generation system and respond professionally to every review you receive, building a strong online reputation that attracts new clients.
The best SEO keywords for barbershops and salons are the exact terms your potential clients use when searching for your services. We target a mix of service keywords, location keywords, and intent keywords.
Primary keywords for barbershops:
- Barbershop near me
- Men's haircut [your city]
- Barber shop [neighborhood]
- Fade haircut near me
- Beard trim [your city]
- Best barber in [your city]
- Walk-in barbershop
- Traditional barber shop
Primary keywords for salons:
- Hair salon near me
- Hair salon [your city]
- Women's haircut [neighborhood]
- Hair color specialist near me
- Balayage [your city]
- Hairstylist near me
- Blowout bar [your city]
- Hair extensions [neighborhood]
Service-specific keywords:
- Specific techniques (taper fade, undercut, highlights, ombre, keratin treatment)
- Special services (kids haircuts, senior haircuts, bridal hair)
- Timing (same day haircut, walk-in salon, Sunday barber)
We research the specific terms your target clients use in your area and optimize your website and Google Business Profile accordingly, ensuring you appear when people search for exactly what you offer.
Our subscription-based service is designed to be affordable for barbershops and salons of all sizes. Instead of paying thousands upfront for website design and then more for monthly SEO, you pay one predictable monthly fee that covers everything.
Why subscription pricing makes sense:
- No huge upfront investment - Traditional web design costs $3,000-$10,000+ upfront
- Everything included - Website, Google management, SEO, updates, hosting, security
- Unlimited updates - No surprise bills for changes or updates
- Cancel anytime - No long-term contracts or commitments
- ROI from day one - Just 1-2 new clients per month covers the entire cost
The math is simple: If the average haircut is $35 and clients return 6-8 times per year, each new client is worth $210-$280 annually. Our service typically brings barbershops and salons 3-10+ new clients per month—that's a return of $7,000-$33,000+ per year for a small monthly investment.
Contact us for specific pricing tailored to your barbershop or salon's needs.
We handle everything for you—that's the whole point! Most barbershop and salon owners don't have time (or desire) to learn website management, and that's exactly why we created this subscription service.
How updates work:
- Simply send us update requests - Text, email, or call with any changes you need
- We make the changes fast - Most updates completed within 24-48 hours
- Unlimited updates included - Change prices, add photos, update hours, add services—no extra fees
- No technical knowledge needed - You never have to log in, learn systems, or troubleshoot issues
Common updates we handle:
- Adding new photos of your work
- Updating service menus and pricing
- Changing business hours or holiday schedules
- Adding team member bios and photos
- Posting special promotions or seasonal offers
- Updating contact information
Think of us as your dedicated digital team—we're always on call to keep your online presence fresh and accurate while you focus on what you do best: cutting hair.
Ranking high on Google Maps (in the "local pack" - the top 3 map results) is crucial for barbershops and salons because these positions receive the majority of clicks for local searches.
Key factors that improve your Google Maps ranking:
- Fully optimized Google Business Profile - Complete all sections with accurate information
- Consistent NAP data - Your Name, Address, and Phone must match everywhere online
- Quantity and quality of reviews - More positive, recent reviews boost rankings significantly
- Regular posts and updates - Active profiles rank higher than abandoned ones
- High-quality photos - Profiles with 100+ photos perform better in local search
- Relevant categories - Choosing the right primary and secondary categories (Barber Shop, Hair Salon, etc.)
- Proximity to searcher - Closer businesses rank higher (can't control this, but local SEO helps)
- Website authority - A professional, SEO-optimized website linked to your profile
- Response rate - Responding to reviews and messages shows active engagement
- Booking links - Profiles with online booking options get engagement signals
Our Google Business Profile management service optimizes all these factors continuously, giving your barbershop or salon the best chance to dominate local search results and appear in that coveted top 3 map position.
DIY website builders can work for some businesses, but they have significant limitations for barbershops and salons trying to compete for local clients.
Why barbershops and salons struggle with DIY builders:
- Time investment - Expect 20-40 hours to build a decent site, plus ongoing time for updates
- Limited SEO capabilities - Templates aren't optimized for local barbershop/salon searches
- Technical challenges - When something breaks, you're on your own or dealing with generic support
- No Google Business management - You still have to figure this out separately
- Generic templates - Your site looks like thousands of others, not unique to your brand
- Ongoing maintenance - You're responsible for updates, security, backups, and fixes
What makes our service better for barbershops and salons:
- Done-for-you - We build everything, you approve it
- Industry-specific - Designed specifically for barbershops and salons, not generic templates
- Complete package - Website + Google Business + SEO + booking + maintenance
- Expert optimization - We know exactly how to rank barbershops and salons in local search
- Zero technical burden - We handle everything forever
- Proven results - Our barbershop and salon clients see measurable increases in bookings
Think of it this way: You could buy clippers and cut your own hair, but your clients pay you because you're a professional who does it better. The same applies to websites and digital marketing.
Absolutely! Our website and Google Business management services work perfectly for mobile barbers, home-based salons, booth renters, and independent hairstylists—in fact, a professional online presence is even more important when you don't have a traditional storefront.
Why mobile and home-based hair professionals need strong online presence:
- Clients can't "walk by" and discover you—they must find you online
- Professional website builds trust and legitimacy without a physical location
- Google Business Profile helps you appear in local searches despite no storefront
- Online booking is essential when clients can't just walk in
- Portfolio display proves your skills without a shop full of work to show
Special features for mobile and home-based professionals:
- Service area targeting - Show which neighborhoods/cities you serve
- Appointment-only scheduling - Clear booking system prevents unexpected drop-ins
- Privacy options - Can display service areas without showing your home address
- Portfolio emphasis - Heavy focus on showcasing your work since clients won't see your "shop"
- Mobile optimization - Perfect experience for clients booking on-the-go
- Travel radius display - Show areas you service for mobile cuts
Whether you're cutting hair from a home studio, renting a booth, or traveling to clients, we'll create a professional digital presence that competes with (and beats) traditional barbershops and salons.
Focus on Cutting Hair.
We'll Handle Everything Else.
Professional website design and digital marketing built specifically for barbershops and salons. Simple monthly subscription, no surprises.
No long-term contracts. Cancel anytime. Most clients see results within 30 days.