How Much Does a Website Cost for Plumbers in 2025?

Short answer: Between $0 and $10,000+ depending on how you do it.

Real answer: Most plumbers spend $3,000-5,000 upfront with a traditional web designer, then struggle with expensive updates and zero leads. There’s a much better way.

Let me break down exactly what a plumber website actually costs – the real numbers, not the marketing BS.

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The Four Ways Plumbers Get Websites

You have four options for getting a plumbing website. Each has different costs, different results, and different levels of headache.

Let me walk you through what you actually get for your money with each one.

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Option 1: DIY Website Builders (Wix, Squarespace, GoDaddy)

The Promise:

“Build your own professional website in hours! No coding needed! Only $20/month!”

The Reality:

Actual Costs:

• • Monthly fee: $20-40/month

• • Domain name: $12-15/year

• • “Premium” features: $10-30/month extra

• • Email marketing: $15/month if you want it

• • Your time: 40-60 hours learning and building

Total first year: $500-900 (plus your time)

What You Actually Get:

A website that:

• • Looks like a template (because it is)

• • Loads slowly (especially on mobile)

• • Doesn’t rank on Google (poor SEO)

• • You have to update yourself (good luck figuring that out)

• • Breaks when you try to change things

• • Makes you look amateur

Real Story:

I talked to a plumber last month who spent 3 weekends trying to build a Wix site. Spent $200 on the premium plan. Site still looked terrible, didn’t work on phones, and he couldn’t figure out how to add his service areas.

He gave up and called a professional. Wasted money, wasted time.

When DIY Makes Sense:

Never. Just being honest.

If you’re a plumber running a business making $200K-500K per year, your time is worth $100-200 per hour. Spending 60 hours to save $2,000 is costing you $6,000-12,000 in lost time.

DIY websites are expensive because of what they cost you in lost jobs and wasted time.

https://aegodigital.com/services/plumbers/

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Option 2: Freelancer on Fiverr/Upwork

The Promise:

“Professional website design for only $500!”

The Reality:

Actual Costs:

• • Initial build: $500-1,500

• • Revisions: $100-300 (they always charge extra)

• • Hosting: $10-30/month (you set up yourself)

• • Domain: $12/year

• • Updates after launch: $50-150/hour

• • SSL certificate: $0-100/year

• • SEO optimization: Usually not included

Total first year: $1,500-3,000

What You Actually Get:

A website that:

• • Might look decent (if you picked the right freelancer)

• • Probably has some broken features

• • Takes 3-6 months to actually finish

• • Has zero SEO (you don’t rank on Google)

• • Freelancer disappears after launch (good luck getting updates)

• • You can’t update yourself without calling them ($150/hour)

The Big Problem:

You have NO idea what you’re getting until it’s done. And by then, you’ve already paid.

I’ve seen plumbers spend $1,000 on Fiverr for a website that:

• • Didn’t work on mobile

• • Had lorem ipsum placeholder text

• • Links didn’t work

• • Contact form sent emails nowhere

Good luck getting your money back from someone in another country.

When Freelancers Make Sense:

If you:

• • Have 6+ months to wait

• • Are good at project managing remote workers

• • Don’t care about ranking on Google

• • Can handle updates yourself

• • Got a strong referral

For most plumbers? Not worth the risk.

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Option 3: Traditional Web Design Agency

The Promise:

“Professional, custom website design for your plumbing business.”

The Reality:

Actual Costs:

• • Website design: $3,000-8,000 upfront

• • Copywriting: $500-1,500 (if they write content)

• • SEO setup: $1,000-2,000 (usually sold separately)

• • Hosting: $200-600/year

• • Maintenance plan: $100-300/month (if they offer it)

• • Updates: $100-200/hour

• • Domain: $12/year

Total first year: $5,000-15,000 Years 2-3: $1,200-3,600/year (hosting + occasional updates)

What You Actually Get:

A website that:

• • Looks professional (they’re good at design)

• • Works on all devices

• • Has decent SEO (if you paid extra)

• • Takes 3-6 months to complete

• • Costs $150/hour to update anything

• • You have zero control over

The “Update” Problem:

Here’s what actually happens:

Month 1: Website launches. Looks great.

Month 3: You hire a new employee. Need to update team page.

• • Call agency

• • Wait 3 days for response

• • They quote $150

• • Takes 2 weeks

• • Just to add one photo and name

Month 6: Changed phone number.

• • Same process

• • Another $150

• • Another 2 weeks

Month 9: Want to add new service.

• • They quote $500 to add one service page

• • Takes a month

• • Meanwhile you’re getting calls asking if you offer that service

Year 2: Your website shows copyright 2023. Looks abandoned. Can’t figure out how to update it yourself.

The Real Cost:

Let’s say you need 6 updates per year (conservative):

• • 6 updates × $150 = $900/year

• • Plus hosting: $400/year

• • Total ongoing cost: $1,300/year

Over 3 years:

• • Initial build: $5,000

• • Year 1 updates: $1,300

• • Year 2 updates: $1,300

• • Year 3 updates: $1,300

• • Total: $8,900

And you still can’t update it yourself.

When Agencies Make Sense:

If you:

• • Have $5,000-10,000 to spend upfront

• • Can wait 3-6 months

• • Don’t need updates often

• • Have a marketing budget for separate SEO

• • Are okay with $100-200/hour for changes

For most small plumbing businesses? Too expensive, too slow, too inflexible.

https://aegodigital.com/services/plumbers/

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Option 4: Subscription-Based Website Service (Modern Approach)

The Promise:

“Professional website with everything included for one monthly fee. No setup costs, cancel anytime.”

The Reality:

Actual Costs (Using AegoDigital as Example):

• • Setup fee: $0

• • Monthly subscription: $97-249/month depending on plan

• • Everything included: Hosting, updates, SEO, support

• • Domain: $12/year (you own it)

Total first year: $1,176-3,000 (depending on plan) Years 2-3: Same monthly cost

What You Actually Get:

A website that:

• • Looks professional (built specifically for plumbers)

• • Works perfectly on mobile (where 85% of emergency calls come from)

• • Ranks on Google (SEO built in and maintained)

• • Launches in 2-3 weeks (not months)

• • You can update anytime (unlimited updates included)

• • Has ongoing support (not $150/hour)

The Difference:

Need to update your phone number?

• • Email: “Hey, need to change phone number to XXX”

• • Done in 24 hours

• • No charge

Changed your service area?

• • Email: “Added Elmira to service areas”

• • Updated in 24 hours

• • No charge

Want to add a new service?

• • Email: “Can you add drain cleaning page?”

• • Built and live within a week

• • No charge

Blog post needed for SEO?

• • Included in Professional plan and above

• • Written monthly

• • Posted automatically

The Math:

Traditional Agency:

• • Year 1: $5,000 (build) + $1,300 (updates) = $6,300

• • Year 2: $1,300

• • Year 3: $1,300

• • 3-year total: $8,900

Subscription Service ($149/month Professional Plan):

• • Year 1: $1,788

• • Year 2: $1,788

• • Year 3: $1,788

• • 3-year total: $5,364

You save $3,536 over 3 years.

Plus:

• • Get website 4 months faster

• • Can update anytime (not $150/hour)

• • Ongoing SEO (not separate $1,000 setup)

• • Monthly support (not per-incident billing)

When Subscription Services Make Sense:

If you:

• • Want a professional website without $5K upfront

• • Need updates regularly (new services, staff, areas)

• • Want to rank on Google (ongoing SEO included)

• • Value flexibility (cancel anytime)

• • Want support (not hourly billing)

For most plumbing businesses making $200K-1M per year? This is the smart choice.

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What Actually Drives the Cost?

Let me explain what you’re actually paying for with a plumber website.

Design & Development (One-Time):

Building the actual website:

• • 5-10 pages (Home, About, Services, Areas, Contact, etc.)

• • Mobile-responsive design

• • Contact forms

• • Click-to-call buttons

• • Photo galleries

Industry cost: $2,000-5,000

Subscription services: Included in monthly fee (no upfront cost)

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Hosting & Security (Ongoing):

Where your website lives on the internet:

• • Server space

• • SSL certificate (secure site)

• • Daily backups

• • Uptime monitoring

• • Security updates

Industry cost: $200-600/year

Subscription services: Included in monthly fee

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Content Creation (One-Time):

Writing all the text on your website:

• • Service descriptions

• • About your company

• • Why choose you

• • Service area pages

Industry cost: $500-1,500 (if agency writes it)

DIY: You write it yourself (time-consuming, usually sounds amateur)

Subscription services: Usually included

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SEO Optimization (Ongoing):

Making sure you show up on Google:

• • Keyword research

• • On-page optimization

• • Google Business Profile setup

• • Local SEO

• • Monthly monitoring and adjustments

Industry cost: $500-2,000 setup + $300-1,000/month ongoing

DIY: Nearly impossible to do yourself effectively

Subscription services: Included in monthly fee

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Updates & Maintenance (Ongoing):

Keeping your website current:

• • Content updates (hours, services, staff)

• • Software updates

• • Security patches

• • Fixing broken links

• • Adding new pages

Industry cost: $100-200/hour or $100-300/month maintenance plan

DIY: You do it yourself (if you can figure it out)

Subscription services: Unlimited updates included

https://aegodigital.com/services/plumbers/

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Support (Ongoing):

When something breaks or you have questions:

• • Technical support

• • Training on how to use your site

• • Troubleshooting issues

Industry cost: $100-200/hour per incident

DIY: Google it and hope for the best

Subscription services: Included in monthly fee

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The Hidden Costs Nobody Tells You About

Beyond the sticker price, here are costs most plumbers don’t realize they’re paying:

1. Lost Emergency Calls

If your website is slow or doesn’t work on mobile:

• • 53% of mobile users leave if site takes over 3 seconds to load

• • 85% of plumber searches happen on mobile

• • Average emergency call = $500-2,000

One lost emergency call per month = $6,000-24,000/year in lost revenue

That cheap $500 Fiverr website? Might be costing you $10,000+ per year in lost calls.

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2. Poor Google Rankings

If you’re not on page 1 of Google:

• • 75% of people never scroll past first page

• • 92% of clicks go to page 1 results

• • Your competitors are getting those calls

Not ranking = Invisible = No calls = No revenue

That $3,000 website with no SEO? You’re losing 5-10 calls per month to competitors who do rank.

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3. Your Time

Every hour you spend:

• • Trying to update your DIY site

• • Emailing back and forth with freelancers

• • Waiting for agency to make simple changes

• • Trying to figure out why something broke

Is an hour you’re not:

• • Running service calls

• • Managing your team

• • Growing your business

• • Spending time with family

Your time is worth $100-200/hour minimum.

10 hours per month fighting with your website = $1,000-2,000/month in lost opportunity cost.

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4. Reputation Damage

An outdated or broken website tells customers:

• • You don’t care about your business

• • You’re not professional

• • You might be out of business

• • You’re behind the times

First impressions matter. 75% of people judge your credibility based on your website design.

A cheap website costs you trust. Lost trust costs you jobs.

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What Should a Plumber Website Actually Include?

To get ROI from your plumbing website, it needs these elements:

Must-Haves:

✅ Mobile-first design – Works perfectly on phones (where customers are) ✅ Click-to-call buttons – One tap to call you from anywhere ✅ Fast loading – Under 3 seconds on mobile ✅ Service pages – Individual pages for each service you offer ✅ Service area pages – Pages for each city/town you serve ✅ Google Business Profile optimization – Show up in local 3-pack ✅ Contact forms – Multiple ways for customers to reach you ✅ Reviews displayed – Social proof builds trust ✅ Emergency service callouts – Clear “24/7 Emergency Plumber” messaging

Should-Haves:

✅ Before/after photos ✅ Team bios ✅ Licensing/certification info ✅ Testimonials from real customers ✅ FAQ section ✅ Blog for SEO (if budget allows)

Don’t-Need:

❌ Fancy animations (slow down your site) ❌ Auto-play videos (annoying) ❌ Complex navigation (confusing) ❌ Too many pages (overwhelming)

Simple, fast, and functional beats fancy every time.

https://aegodigital.com/services/plumbers/

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The ROI Question: What Should You Expect?

Here’s the reality check every plumber needs to hear:

A good plumbing website should generate at least 5-10 leads per month after 60-90 days.

If you’re getting less than that, something’s wrong with your website or your SEO.

The math:

• • 5 leads per month

• • 40% close rate = 2 jobs per month

• • Average job = $1,000

• • = $2,000/month in revenue from website

Your website costs:

• • Traditional agency: $500/month (amortized over 3 years + updates)

• • Subscription service: $149/month

ROI:

• • Traditional: $2,000 revenue – $500 cost = $1,500 profit/month

• • Subscription: $2,000 revenue – $149 cost = $1,851 profit/month

Your website should pay for itself with just 1-2 jobs per month.

If it’s not generating at least that, you either:

1. 1. Have a bad website

1. 1. Have poor SEO (not ranking)

1. 1. Have good traffic but bad conversion (website doesn’t convince people to call)

All three are fixable.

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What Most Plumbers Actually Spend

Based on talking to hundreds of plumbing business owners:

Solo Plumbers / 1-2 Trucks:

• • DIY: 60% try this first, 80% give up

• • Freelancer: 20% go this route, half regret it

• • Subscription service: 15% (growing fast)

• • Agency: 5% (if they have the budget)

Average spend: $1,000-2,000 first year

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Established Plumbers / 3-10 Trucks:

• • Subscription service: 40% (smart money)

• • Agency: 30% (traditional approach)

• • Freelancer: 20% (usually upgrading from DIY)

• • DIY: 10% (usually older existing sites)

Average spend: $2,000-5,000 first year

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Large Plumbing Companies / 10+ Trucks:

• • Agency: 60% (have marketing budget)

• • In-house: 20% (hire marketing team)

• • Subscription service: 15% (for speed and flexibility)

• • Freelancer: 5% (rarely)

Average spend: $5,000-15,000 first year

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My Honest Recommendation for Different Situations

If You’re Just Starting (Year 1-2 in business):

Budget: Under $2,000/year

Best option: Subscription-based service

• • Start with Starter plan ($97-129/month)

• • No upfront costs (cash flow friendly)

• • Professional from day one

• • Upgrade as you grow

Why not DIY: Your time is better spent building the business, not fighting with Wix.

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If You’re Established (3-10 years, $200K-500K revenue):

Budget: $1,500-3,000/year

Best option: Subscription service (Professional plan $149-179/month)

• • Full SEO included

• • Monthly blog posts

• • Unlimited updates

• • Priority support

Alternative: Traditional agency if you have $5K to spend upfront

Why not freelancer: Too risky when you’re doing $300K+ per year. Need reliability.

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If You’re Scaling (10+ trucks, $500K-2M revenue):

Budget: $3,000-10,000/year

Best option: Premium subscription service ($249-299/month) OR full-service agency

• • Advanced SEO campaigns

• • Multiple blog posts per month

• • Conversion rate optimization

• • Dedicated support

Why not DIY: You should be focused on growing to $5M, not updating your website.

https://aegodigital.com/services/plumbers/

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The Questions You Should Ask Before Paying

Whether you’re talking to an agency, freelancer, or subscription service, ask these questions:

About the Website:

1. 1. “Will it work perfectly on mobile phones?”
      
      
      • • If not immediate “yes” → walk away
      • • 85% of plumber searches are mobile

1. 1. “How long until it’s live?”
      
      
      • • DIY: Months of your time
      • • Freelancer: 2-6 months
      • • Agency: 3-6 months
      • • Subscription: 2-3 weeks

1. 1. “What happens if I need to update something?”
      
      
      • • DIY: You figure it out
      • • Freelancer: $50-150/hour
      • • Agency: $100-200/hour
      • • Subscription: Unlimited included

1. 1. “Is SEO included?”
      
      
      • • DIY: No
      • • Freelancer: Usually no (extra $1,000+)
      • • Agency: Usually separate ($1,000-2,000 setup)
      • • Subscription: Included

1. 1. “Who owns the website?”
      
      
      • • Should always be YOU
      • • Get this in writing

1. 1. “What happens if I cancel?”
      
      
      • • Agencies: You keep it (you paid for it)
      • • Subscription: You get all files to move it
      • • Should never be held hostage

1. 1. “How long until I rank on Google?”
      
      
      • • Honest answer: 60-90 days for local keywords
      • • Anyone promising “page 1 in 2 weeks” is lying

1. 1. “What’s included in the monthly/ongoing cost?”
      
      
      • • Get specifics in writing
      • • Hidden costs kill budgets

About Support:

9. 9. “How fast do you respond to questions?”
      
      
      • • Get response time commitment
      • • 24-48 hours is reasonable

9. 9. “Can I talk to current clients?”
      
      
      • • If they say no → red flag
      • • Talk to 2-3 plumbers they’ve worked with

https://aegodigital.com/services/plumbers/

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Red Flags to Watch Out For

Walk away immediately if you hear:

❌ “We’ll get you to #1 on Google guaranteed”

• • Nobody can guarantee rankings

• • This is a lie

❌ “Pay everything upfront before we start”

• • Recipe for disaster

• • Milestone payments are standard

❌ “We own the website, you’re just licensing it”

• • Never acceptable

• • You should own what you pay for

❌ “Updates will be extra”

• • For subscription services, this is wrong

• • For agencies, negotiate maintenance plan upfront

❌ “We can have it done in 3 days”

• • Quality takes time

• • 2-3 weeks minimum for good work

❌ “SEO is automatic, don’t worry about it”

• • SEO requires ongoing work

• • Anyone who says otherwise is lazy

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The Bottom Line: What You Should Actually Pay

Here’s my straight answer:

For a Good Plumbing Website That Actually Gets You Customers:

Option A: Traditional Agency

• • Upfront: $3,000-5,000

• • Ongoing: $100-300/month

• • Updates: $100-200/hour extra

• • 3-year total: $7,000-12,000

Best for: Established businesses with $5K to spend upfront

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Option B: Subscription Service

• • Upfront: $0

• • Monthly: $97-249/month (everything included)

• • Updates: Unlimited (no extra charge)

• • 3-year total: $3,500-9,000

Best for: Most plumbers (95% of businesses)

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Option C: High-End Agency

• • Upfront: $8,000-15,000

• • Ongoing: $500-1,000/month for SEO

• • Updates: Included in monthly

• • 3-year total: $25,000-50,000

Best for: Large multi-location companies ($2M+ revenue)

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What We Do at AegoDigital

Since you’ve read this far, let me tell you what we offer (no BS):

We build websites specifically for plumbers on a subscription model.

Our pricing:

• • Starter: $97/month – Basic professional site

• • Professional: $149/month – Full SEO + blog posts

• • Growth: $249/month – Advanced SEO + more content

What’s included:

• • Professional website design

• • Mobile-optimized and fast

• • All hosting and security

• • Unlimited updates

• • Local SEO optimization

• • Monthly blog posts (Professional and above)

• • Ongoing support

• • No setup fees

• • Cancel anytime

Timeline:

• • 2-3 weeks from signup to launch

Who it’s for:

• • Plumbers making $100K-1M per year

• • Businesses that want modern solutions, not 2005 approaches

• • Companies tired of paying $150/hour for updates

What makes us different:

• • We only work with service businesses (plumbers, HVAC, electricians)

• • We understand your business and your customers

• • One simple monthly fee, no surprises

• • Unlimited updates (not hourly billing)

• • Fast turnaround (weeks, not months)

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Get a Free Website Audit

Want to know what your current website is costing you?

We’ll analyze:

• • Your Google rankings

• • Mobile performance

• • Website speed

• • What your competitors are doing

• • How much money you’re losing

No charge. No obligation. Just honest feedback.

Get your free audit:

• • Call/text: 570-701-4045

• • Email: info@aegodigital.com

• • Visit: aegodigital.com/free-audit

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Final Thoughts

Look, I’m not going to tell you that you NEED to work with us.

But I am going to tell you this:

Your website is either making you money or losing you money. There’s no in-between.

If you’re not getting 5-10 leads per month from your website, something’s broken. And every month you wait to fix it is another month of lost revenue.

A $500 cheap website that gets you zero calls costs you $10,000+ per year in lost jobs.

A $149/month professional website that gets you 2 jobs per month makes you $20,000+ per year.

The question isn’t “how much does a website cost?”

The question is: “How much is it costing me NOT to have a good website?”

Do the math for your business. The answer might surprise you.

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Related Reading:

• • Do Small Businesses Need a Website in 2025?

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